Pizza Marzano Select


Location: Shanghai

In 2019, Pizza Marzano launched the SI standard store -- Select, in an effort to create a more modern and fashionable design style to attract young consumers.

The first store, located in Shanghai WEST LINK.The design team took "pizza geometry" as the theme concept and combined the brand pattern with the spatial form. Brand's unique color—yellow and blue were used from fixtures to soft decoration. Series of customized materials enhance the consistency of the brand and create a three-dimensional, modern two-dimensional geometric scene.

In addition to the SI store's reproducibility and high cost performance requirements, the design team used blue acrylic rods with perforated sound-absorbing panels to create the biggest highlight in the space.