Dian Man Long


Location: Shanghai

Dianmanlong is a Chinese dim sum brand under Xinwang Catering Group. It is located in Jiuguang Commercial Plaza in Daning. The overall brand image upgrade of the restaurant needs to be fully upgraded with new products and branding VIS. The design takes the stacked steamer shape as the overall space concept, thereby dividing the dining area and the kitchen area. The seating plan echoes the ceiling shape, forming smooth lines in the space and guiding the flow of passengers. The material uses the internal texture of the steamer as a pattern to form custom tiles, and uses transparent materials and gradient colors to express the steaming and crystal clear ingredients of the dim sum. The overall space is simple, bright but full of fine details. Integrate Chinese cultural concepts into the decoration, reflecting the expression of dim sum catering culture in modern life.