Flora & aiLEY


Location: Shanghai

The project is situated within the exhibition hall on the ground floor of FLORA&aiLEY headquarters. The brand intended to create an experimental store space that integrates retail activities and brand image display, hoping to set a benchmark standard for its future stores.Based on the perception of the brand, "secret garden" was put forward as the core design concept.JYDP hoped to create a "secret garden" exclusive to FLORA&aiLEY. Each piece of clothes is a blossoming flower, and every customer can find their own "flower" here. This "secret garden" attracts people to step in and explore the mysterious spatial realm.