Ho-Lan Soul Sales Center


Location: Shanghai

Ho-Lan Soul owns the largest vineyard in China. The project draws design inspiration from wine culture, and absorbs the forms of classical arched cellars as well as oak barrels. Cork-like material textures, combined with wine colors, textured paint, metal and glazing, form an exclusive working and display space for Ho-Lan Soul that inherits modern wine culture.The layout of planted grapevines in the vineyard is translated into rows of extending and curved partitions in the space. Functional areas are organized based on the attribute of user groups. The functional layout not only takes account of aesthetics, but also generates rational, efficient circulation routes for both staff and VIPs and meanwhile creates an orderly spatial realm for better displaying the brand’s image.