Joy city-Jinan


Location: Shanghai

The second floor of the south building of Joy City shopping mall in Jing an district,  is a refurnish project which aiming to renew the retail band experience and space experience which is targeting at the younger  customer. With the concept of “T platform lighting ” , the two-floor atrium as the core transformation area, has been designed with metal mesh with gradient red color and linear lighting circularly around the central ceiling . The surrounding columns and ceiling also cooperate to create a ”fashion show” avenue atmosphere, which create a clear and organized customer flow and shopping experience.